[vc_row][vc_column][vc_column_text]Different websites have different requirements in order for them to run successfully. However, one aspect of a site that is essential for any industry success is being mobile-friendly and having a responsive design.

Responsive web design is what allows a website to adapt to different screen sizes. The layout re-formats so that the website can be used on any device, making it easier for customers to navigate your site and make purchases regardless of where they are or what they’re doing.

There are a ton of different devices on the market, and they’re all being used to browse, shop, and find information on the internet. If your website isn’t responsive on just one of these types of devices, then you risk losing out on an entire demographic who could be potential customers!

Responsive web design also supports consistency in your web presence. Customers who have visited your site on one device will want to see that the same information displays if they visit your website on another device. Promoting consistency through your website is both professional and trust-building. A layout that adapts to any screen size makes a site straightforward and easier to use for everybody.

Some sites offer a different mobile-only site that prompts if you’re on a cell phone. This can be problematic for various reasons. Keeping two different sites updated requires a lot more work and a focus on consistency. Having different information or a different layout on your mobile-only site can cause frustration and confusion to customers, causing them to take their business elsewhere. Having one site that is uniform on different devices is not only convenient for your customers but convenient for you and your business.

Did you know Google has started rewarding sites that operate with responsive web design through SEO? This means that not only is it more work to not have a responsive web design but it could potentially be hurting your business in the search results.

As technology keeps shifting and new devices arrive on the scene it is important to consider the future benefits of responsive web design as well as the immediate benefits. Offering a site that can respond to different screen sizes protects your website in the future, working with devices that haven’t even come on the scene yet.

Want to move into responsive web design for your site? Contact us to make it easy.[/vc_column_text][/vc_column][/vc_row]