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Fellow business owner, we know your products or services are top quality and that you offer customers only the best but, unfortunately, sometimes that just isn’t enough. Customers want to do business with companies they can trust; it’s your job to find ways of earning and building this trust in order to gain new clients and keep the old ones coming back.

We can’t stress enough how vital building up a good reputation is. This type of extended trust is essential to your success. Although establishing this type of reputation can take dedication and time, there are a few simple steps you can take to cover the basics.

1. Have a Professional Website

This is easy to say but harder to accomplish. Your business needs to have a user-friendly website that simultaneously attracts and engages customers. If your website is poorly designed, malfunctions, or is unprofessional in appearance then it can cause a certain level of mistrust or even alienate potential clients. This, ultimately, could be damaging to your reputation as well as cause you to lose valuable traffic and conversion.

2. Listen

There’s a reason reviews are becoming such a decision-maker for customers these days. Everyone wants to feel like their voices are heard. If there’s a problem or you have a customer make a suggestion, it’s important you not only listen, but you respond punctually. Customers frequently use social media to voice their opinions and concerns, if you ignore these comments you’re going to end up turning your customers, and potentially others, against you. Aim to respond to all reviews, comments, and concerns within 24 hours (or sooner) and this will significantly boost trust.

3. Always be Polite

There have been a few instances where businesses have made it onto the news after posting rude or sometimes offensive comments to negative reviewers. No matter how frustrated you get, always remain professional, polite and positive about your customers and clients. Even if you have that customer that’s impossible to please it is important for your business image that you treat every single interaction cordially and respectfully. This will pay off in the long run and will help you avoid potentially damaging critiques.

This is only the beginning! Building trust for a business is invaluable, contact us today to learn more about smart business practices and how to avoid common mistakes.

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